As marketing gurus know, junk mail is really a time-proven approach to building revenue and creating awareness. One essential a part of junk mail is branding.
Branding is a technique of aligning your advertising, promotion and publicity in a way regarding create fast and obvious recognition of the services and products, in addition to building allegiance between your consumer as well as your company.
Damaged lower, which means that your font typeface choices, the colours selected for the junk mail pieces and then any appropriate photographs and logos must all coincide within the mailing, not only in your website. If you are using strong, vibrant colors inside your general marketing efforts, make certain your junk mail pieces reflect exactly the same vibrant colors. You are attempting to achieve quick recognition once the junk mail piece invades the mailbox, allowing the client to recognize having a television ad, an internet site or any other marketing literature you have been promoting.
So how exactly does branding connect with junk mail?
As branding pertains to junk mail, it’s absolutely crucial that the style of your junk mail material clearly mimic the appearance, feel and purpose of the designs found in other marketing literature, your site along with other company recognition pieces. Years back, lots of people known this as piggy-back marketing, that is where one marketing effort builds upon another to be able to give greater overall impact for your revenue strategies.
Exactly why is branding essential?
By focusing on the continuity of the branding with junk mail, you are attempting to capture and get the best utilization of past dollars allocated to marketing projects. Which means that you’re making every effort to help remind the folks with whom you’re marketing, via using color, logos along with other methods, regarding your company and how it can meet their demands. To put it simply, if you don’t brand your products, company, or service, individuals will not remember it.
A good example of branding utilized in direct marketing:
Our customers sells and distributes ornamental steel and aluminum to produce intricate gates, staircases along with other railings. Iron Age made a decision to reflect their branding not only using their emblem and show room photos, but additionally using their mail piece – it’s structured using what is known as a “gate fold”. Within this production method, the marketing piece literally folds and opens just like a gate would on the front yard, mimicking certainly one of their products. The readers would rapidly have the ability to see not only the memorable emblem, but the very products reflected within the design and actual structure which was sent out.